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Spotify expands into fitness with new in-app workout experiences

Spotify fitness in the app

If you use Spotify, it's likely already home to your perfectly curated workout playlists. Now, the music streaming app wants to be your gym, too.

In a move that makes its long-term "everything app" ambitions feel a lot more literal, Spotify is officially expanding into fitness, rolling out guided workout experiences directly inside the app. The pitch is simple: If you're already pressing play to get through a workout, why not stay for the workout itself?

At launch, the new fitness hub brings together playlists, instructors, and full classes into one place, making fitness as easy to tap into as a playlist. Both free and Premium users will have access to curated workout playlists and sessions led by creators like Chloe Ting and Kassandra Reinhardt, as well as brands like Sweaty Studio and Pilates Body By Raven.

Spotify app
Credit: Spotify

The bigger swing, though, comes from Spotify's partnership with Peloton. Premium subscribers in select markets can now access more than 1,400 on-demand classes — spanning strength, cardio, yoga, and meditation — without leaving the app. Instead of building everything from scratch, Spotify is folding an established fitness brand into its own, just as it previously expanded into podcasts and audiobooks.

This isn't happening in a vacuum. Spotify says nearly 70 percent of its Premium users already work out monthly, and there are more than 150 million fitness playlists on the platform globally. In other words, users have been treating Spotify like a workout companion for years, and the company is just formalizing that behavior into a product.

Still, the move raises a familiar question: How far can one app stretch before everything starts to feel the same?

Spotify's framing leans heavily on intentional time spent, positioning workouts alongside music, video podcasts, and audiobooks as part of a broader lifestyle ecosystem. But when your run, your meditation, and your daily listening habits all live in the same interface, the line between utility and content blurs. At this point, Spotify isn't just a listening app; it's your gym, your music library, and your bookstore.

It's not a phenomenon that's unique to Spotify. Platforms across the internet — from ChatGPT to X to Instagram and TikTok — have all made moves to centralize more of users' digital lives in one place. Messaging becomes commerce, entertainment becomes productivity, and increasingly, everything becomes content.

For now, the feature is easy to find: Search "fitness" in the app to open the new hub, where playlists like "Quick Core Workouts" and "Kickstart Your Run" sit alongside full guided sessions.

Whether users stick around for a full class or just hit play on another playlist will determine if this is a natural evolution or just another tab in an increasingly crowded app.



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