Skip to main content

'Spotlight on Paris' is NBC's latest bid for Gen Z Olympic attention

The Eiffel Tower lit up with the Olympic rings.

"We're trying to reach everyone in the United States," Josh Noval, the SVP of Olympic Sales at NBCUniversal, told Mashable.

The network's latest bid to draw in viewers to the 2024 Paris Olympics is Spotlight on Paris, a roughly one hour TikTok Live show debuting daily throughout the Games at 4:45pm ET. 

SEE ALSO: Who will appear in the Olympics Opening Ceremony?

Presented in partnership with Toyota and hosted by Savannah Sellers, the co-Anchor of NBC News' Morning News NOW, and TikTokker and radio host Josh "Bru" Brubaker, the show goes live Saturday. 

"Our entire distribution strategy, whether it's linear streaming or social, is to make sure that we're reaching every American that we possibly can and giving them content on platforms in a voice that they're accustomed to hearing from," said Noval. Spotlight on Paris is just one piece of that. It's also hitting all its bases by sending 27 creators, known as "The Paris Creators Collective" to capture content in partnership with Meta, Overtime, Snapchat, TikTok, and YouTube.

"In the last few years with the different games, [NBCUniversal] has focused on putting content out where young people already are. With [Spotlight on Paris], we want to bring the Olympic Games to them on [TikTok]," Sellers told Mashable.

Sellers says the episodes will be made with the idea that the show may be viewers' only engagement with the Olympics. "We want to make people feel like they're getting a slice of Paris, in addition to getting them to understand what's happening within the games and the events." Episodes will be filmed in front of a live audience of American fans and athletes' family members at Team USA house.

Past social partnerships, like a show run on X, weren't filmed on location but in NBC's studios in Stamford, Connecticut. Spotlight on Paris will lean heavily into the experience of being on the ground in Paris with an emphasis on culture, nightlife, food, and fashion.

Brubaker said he was brought on to bridge the gap between traditional broadcasting and the people who use their phones as their main screens. It's both Brubaker and Sellers first time covering the Olympics, and they say they are very excited about the opportunity.

"It's the Olympics, so it's gonna be gold medal standard," said Brubaker.



from Mashable https://ift.tt/tEnH4DV
https://ift.tt/tkjBOfD
Labels:

Comments

Post a Comment

Popular posts from this blog

When the clocks change for Daylight Saving Time, and why we do it at all

The clocks on our smartphones do something bizarre twice a year: One day in the spring, they jump ahead an hour, and our alarms go off an hour sooner. We wake up bleary-eyed and confused until we remember what just happened. Afterward, "Daylight Saving Time" becomes the norm for about eight months (And yes, it's called "Daylight Saving" not "Daylight Savings." I don't make the rules). Then, in the fall, the opposite happens. Our clocks set themselves back an hour, and we wake up refreshed, if a little uneasy.  Mild chaos ensues at both annual clock changes. What feels like an abrupt and drastic lengthening or shortening of the day causes time itself to seem fictional. Babies and dogs demand that their old sleep and feeding habits remain unchanged. And more consequential effects — for better or worse — may be involved as well (more on which in a minute). Changing our clocks is an all-out attack on our perception of time as an immutable law of ...
Post a Comment
Read more

A speeding black hole is birthing baby stars across light years

Astronomers think they have discovered a supermassive black hole traveling away from its home galaxy at 4 million mph — so fast it's not doing what it's notorious for: sucking light out of the universe. Quite the opposite, possibly. Rather than ripping stars to shreds and swallowing up every morsel, this black hole is believed to be fostering new star formation, leaving a trail of newborn stars stretching 200,000 light-years through space . Pieter van Dokkum, an astronomy professor at Yale University, said as the black hole rams into gas, it seems to trigger a narrow corridor of new stars, where the gas has a chance to cool. How exactly it works, though, isn't known, said van Dokkum, who led research on the phenomenon captured by NASA 's Hubble Space Telescope accidentally. A paper on the findings was published last week in The Astrophysical Journal Letters . “What we’re seeing is the aftermath," he said in a statement . "Like the wake behind a ship, we’r...
Post a Comment
Read more