Meta made millions off of scam ads specifically targeting seniors, according to a new report by the Center for Countering Digital Hate (CCDH). The tech watchdog found that Meta was failing to curb malicious Medicare-related advertisements, which earned the platform $14.3 million in ad revenue in 2025. Such advertisements included false promises of "free benefits" for Medicare recipients, AI-generated celebrity deepfakes, and fake enrollment deadlines. They predominantly targeted Facebook users aged 65 or older, primarily in Texas and Florida. Mashable 101 Fan Fave: Vote for your favorite creator today! CCDH looked at 90,000 ads in Meta's ad library taken out by 30 known Medicare scammers, resulting in 215 million impressions across Facebook. According to the company, this figure is "six times the reach of all previous years on record combined." Scammer accounts had, on average, 151 ads removed by Meta. According to CCDH, "By the time those ads were remo...
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