Amazon is reportedly planning to move up its annual Prime Day sale from July to June this year, a change that would have a huge ripple effect on the retail calendar. The news comes from Bloomberg , which cites "people familiar with the matter." When reached for comment by Mashable, an Amazon representative said, "We do not have anything to share at this time." Amazon has hosted its flagship summer sale for Prime members in July almost every year since 2015. The event was moved to October in 2020 due to logistical and supply chain issues amid the COVID-19 pandemic. SEE ALSO: Amazon greenlights 1-hour and 3-hour delivery in select US cities ahead of its spring sale Prime Day has traditionally been a 48-hour sale, but Amazon extended it to four days in 2025. The longer slot gave consumers more time to shop, but lessened the sense of urgency to make impulse purchases, per Bloomberg. Rivaling retailers like Best Buy, Target, and Walmart always plan competing...
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